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Company

As an international enterprise, we are organised according to an efficient corporate structure focusing on our four company divisions:

• PromoGroup (distribution of cars on international market)
• AutoUnion (purchasing and remarketing on Italian market)
• PromoNetwork (general trade and advertising)
• PromoFin (financial division of the group)

Our sales offices, located in the center of Milan, are composed by a staff of more than 40 people taking care of the logistic, commercial, administrative and directional activities. The storage, the reconditioning and the transport of the vehicles are managed through our 40.000 square meters logistic point located in Cassano Magnago (Va), near Malpensa international airport and A8 Milano-Laghi Highway, where we work in joint venture with Saturno Logistics and Transports. Independent Network is the vision that  PromoGroup has created during these years to get and offer the best business opportunities available on the markets. Sure of our experience in this field, we work as reliable partners in order to satisfy quickly the compensation and cooperation requests, offering a complete service in the supply of a wide range of vehicles of different brands available on the market today.

OUR NUMBERS

PromoGroup has consolidated a worldwide collaboration with 600 commercial suppliers and a net with more than 13.000 contacts with international structures. During the last 3 years, PromoGroup has sold a total amount of more than 25.000 cars (10.000 units just in 2007) and near 5.000 motorcycles (more than 2.500 units just in 2007)

VISION

PromoGroup vision comes from the analysis of the present and future needs of the market. Indeed, thanks to the consolidated experience of the management, PromoGroup can offer its approach to suppliers and professionals of the automotive area, so that the common objective of economic growth can be achieved.

The project is the result of two considerations:

• The European automotive markets were ruled by the monopolistic concept of selective distribution “Block Exemption”.
• The application of this principle has helped the growth of retailers who are prepared and trained to the exclusive management of “Top Customers”.

However, during the last years, the market evolution and the deep legislative review have made this principle anachronistic and restrictive.

This statement has given rise to the idea of making the retailers and suppliers requirements coincide, so that the first can strengthen their offer in order to develop the customer loyalty, and the second can run out the excess of products due to the reduction of the dealers.

MARKET

Some radical changes, due to EU rules drawn in order to eliminate the concept of ′exclusive feature′, have encouraged the liberalization of the automotive market.

The manufacturers now have to make their products available conforming to rules which ensure the freedom of movement of goods and competition among the operators, in order to respect ′end user′ rights. In response to these changes, PromoGroup, which is strong thanks to its professional staff, represents an innovative and modern reality which is able to satisfy all the new requirements. The first aim of the Group is the acquisition of products and services, by drawing up directly agreements and conventions with leader companies, in order to get the best economical and financial conditions. All the activity is carried out following a mid and long term structured project. PromoGroup directly supplies products with an optimal quality/price ratio; that′s why retailers and ′end users′ can take advantage of a competitive purchasing price and a large selection of products and services.PromoGroup places itself as a consolidated brand of an independent international network. Its bargaining power allows the Group to value the more interesting market without bonds of brand or product

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